The Sleep Company, India’s first SmartGRID Mattress provider, revolutionized comfort technology with its innovative SmartGRID design since its founding in Mumbai in 2019. Operating as a digital-first, direct-to-consumer brand, they deliver end-to-end comfort solutions.
Following their success in India, they expanded to the UK with their subsidiary, Higrid Sleep UK. Seeking expertise in UK branding and market strategies, they partnered with ByNiel to support their newly launched UK store.
Highlight
Shopify Plus Store Development
Conversion rate optimization
Backend Code scripting
Design & UX
Klaviyo integration
Ongoing Success
The challenge
They Approached us to set up a Shopify Plus store to sell their new products to UK consumers. Our team successfully launched Higrid Sleep store on Shopify Plus, using online 2.0 ad We focused on a content-driven approach for the product page and designed it accordingly by adding a custom delivery day option based on the sizes and other variant options.
The reason was they are manufacturing their own products and they don’t want to lose the quality with the strong customer engagement approach.
Solution
To increase their conversion rate we helped them to set up a Klaviyo for the various marketing activities such as Discounts, Email Marketing campaigns, Cart abandonment from Shopify to Klaviyo and Sign-Up forms for the new consumers to welcome them with amazing discounts. And as a result we achieve 500 new consumers in just one month.
We’ve formed a long-term partnership to continue improving the site and assisting the team in their aim to maintain the conversion rate.
